Joe Hodge
Product & UX Leader
Hi, I’m Joe, a product & UX leader with 10 years’ experience building SaaS, AI, and service-led platforms across startups and enterprise. I lead cross-functional teams, shape strategy, and design scalable solutions that balance user needs with business outcomes.
The three featured roles reflect the breadth of my work: As a founder, project manager, and design lead.
Open to new roles
Available for new opportunities. Currently advising on product strategy - No EU sponsorship required.
Joe Hodge
Product & UX Leader
Hi, I’m Joe, a product & UX leader with 10 years’ experience building SaaS, AI, and service-led platforms across startups and enterprise. I lead cross-functional teams, shape strategy, and design scalable solutions that balance user needs with business outcomes.
The three featured roles reflect the breadth of my work: As a founder, project manager, and design lead.
Open to new roles
Available for new opportunities. Currently advising on product strategy - No EU sponsorship required.
Experience Summary
9
Years
In Startups
Shaping and scaling software products across fast-moving startup environments.
8
Years
In Product Strategy & Positioning
Defining product vision, market fit, and go-to-market strategies that drive traction.
8
Years
In UX & Design Systems
Designing user-centred platforms and building scalable, accessible systems.
6
Years
In AI in Product
Delivering ML-powered features that turn data into insight for decision makers.
5
Years
In Team Management
Leading cross-functional teams through full product lifecycles and agile delivery.
2
Years
In Business & Systems Analysis
Translating complex needs into actionable, technical outcomes under real constraints.
Featured Experience
Hiring & Organisational Intelligence Platform for Enterprises
I founded Protu to help companies make more intelligent, people-first decisions using behavioural and organisational data - and to give candidates opportunities to roles that fuel personal growth. As Founder, I shaped the vision, built the platform from zero, and scaled it across 25+ organisations, including 6 enterprise clients.
Today, I support the team in an advisory capacity, guiding product direction, investor relations, and strategic growth.
Highlights
Raised £500K and built a cross-functional team of 10 across design, engineering, and research
Delivered ML-powered tools for hiring, alignment, and team performance
Developed a full product ecosystem: B2B insights platform, AI assistant, and analytics dashboard
Created a fully accessible design system (WCAG-compliant)
Drove adoption across accelerators, universities, and enterprise teams
SaaS
B2B
HR Tech
AI
Behavioural Data
Startup
Sales and inventory software for SMEs
Brought in to lead the UX transformation of Omnitend’s platform as it evolved from a standalone sales tool into a scalable SaaS + hardware solution. Working closely with company leadership, I led a complete UX and interface overhaul - improving accessibility, shaping the onboarding experience, and aligning the product with its go-to-market strategy.
My work drove a 30% increase in onboarding completion and supported Omnitend’s expansion into a unified digital + hardware solution.
Highlights
Led website and platform redesign, improving onboarding completion by 30%
Created and implemented a WCAG 2.1–compliant design system
Shaped UX across key flows including onboarding, dashboard, and device sync
Built support tools and self-serve docs to reduce support load
Developed GTM assets, ideal customer profiles, and a value positioning framework
SaaS
Sales Ops
UK Overhaul
Hardware-Software Integration
Project Manager & UX Designer
Teamcast
2020 - 2021
Startup · CRM · SaaS
Project delivery software for operational teams
Brought in to modernise the UX and streamline delivery, I led a product redesign that cut time-to-task by 40% and introduced agile design systems that significantly reduced handoff friction. I partnered closely with engineering and product to build scalable design workflows, launch new features, and improve internal velocity - balancing usability improvements with business impact.
My work spanned interaction design, agile delivery, and workflow automation - enabling faster execution and supporting new revenue channels.
Highlights
Introduced agile delivery rituals, reducing sprint delays and handoff friction.
Shipped invoice automation tools, unlocking a new revenue stream
Led a platform-wide UX overhaul that improved time-to-task by 40%
Built a scalable design system and WCAG 2.1–aligned UI
Prototyped and tested new user journeys across project and billing workflows
SaaS
B2B
Workflow Automation
Agile Workflow
Design Systems
Core Skills
Product Strategy & Lifecycle
Driving product vision with end-to-end product delivery - from idea to launch.
Cross-functional Leadership
Aligning design, engineering, and business goals across diverse teams.
UX & Design Systems
Crafting accessible, scalable experiences backed by structured design thinking.
AI & Insight Intergration
Building intelligent tools that surface actionable insights for better decisions.
Systems Thinking & Process Optimisation
Streamlining complexity through models, automation, and organisational clarity.
Go-to-Market & Positioning
Positioning products with clear messaging, market fit, and user alignment.
Experience Summary
9
Years
In Startups
Shaping and scaling software products across fast-moving startup environments.
8
Years
In Product Strategy & Positioning
Defining product vision, market fit, and go-to-market strategies that drive traction.
8
Years
In UX & Design Systems
Designing user-centred platforms and building scalable, accessible systems.
6
Years
In AI in Product
Delivering ML-powered features that turn data into insight for decision makers.
5
Years
In Team Management
Leading cross-functional teams through full product lifecycles and agile delivery.
2
Years
In Business & Systems Analysis
Translating complex needs into actionable, technical outcomes under real constraints.
Featured Experience
Hiring & Organisational Intelligence Platform for Enterprises
I founded Protu to help companies make more intelligent, people-first decisions using behavioural and organisational data - and to give candidates opportunities to roles that fuel personal growth. As Founder, I shaped the vision, built the platform from zero, and scaled it across 25+ organisations, including 6 enterprise clients.
Today, I support the team in an advisory capacity, guiding product direction, investor relations, and strategic growth.
Highlights
Raised £500K and built a cross-functional team of 10 across design, engineering, and research
Delivered ML-powered tools for hiring, alignment, and team performance
Developed a full product ecosystem: B2B insights platform, AI assistant, and analytics dashboard
Created a fully accessible design system (WCAG-compliant)
Drove adoption across accelerators, universities, and enterprise teams
SaaS
B2B
HR Tech
AI
Behavioural Data
Startup
Sales and inventory software for SMEs
Brought in to lead the UX transformation of Omnitend’s platform as it evolved from a standalone sales tool into a scalable SaaS + hardware solution. Working closely with company leadership, I led a complete UX and interface overhaul - improving accessibility, shaping the onboarding experience, and aligning the product with its go-to-market strategy.
My work drove a 30% increase in onboarding completion and supported Omnitend’s expansion into a unified digital + hardware solution.
Highlights
Led website and platform redesign, improving onboarding completion by 30%
Created and implemented a WCAG 2.1–compliant design system
Shaped UX across key flows including onboarding, dashboard, and device sync
Built support tools and self-serve docs to reduce support load
Developed GTM assets, ideal customer profiles, and a value positioning framework
SaaS
Sales Ops
UK Overhaul
Hardware-Software Integration
Project Manager & UX Designer
Teamcast
2020 - 2021
Startup · CRM · SaaS
Project delivery software for operational teams
Brought in to modernise the UX and streamline delivery, I led a product redesign that cut time-to-task by 40% and introduced agile design systems that significantly reduced handoff friction. I partnered closely with engineering and product to build scalable design workflows, launch new features, and improve internal velocity - balancing usability improvements with business impact.
My work spanned interaction design, agile delivery, and workflow automation - enabling faster execution and supporting new revenue channels.
Highlights
Introduced agile delivery rituals, reducing sprint delays and handoff friction.
Shipped invoice automation tools, unlocking a new revenue stream
Led a platform-wide UX overhaul that improved time-to-task by 40%
Built a scalable design system and WCAG 2.1–aligned UI
Prototyped and tested new user journeys across project and billing workflows
SaaS
B2B
Workflow Automation
Agile Workflow
Design Systems
Core Skills
Product Strategy & Lifecycle
Driving product vision with end-to-end product delivery - from idea to launch.
Cross-functional Leadership
Aligning design, engineering, and business goals across diverse teams.
UX & Design Systems
Crafting accessible, scalable experiences backed by structured design thinking.
AI & Insight Intergration
Building intelligent tools that surface actionable insights for better decisions.
Systems Thinking & Process Optimisation
Streamlining complexity through models, automation, and organisational clarity.
Go-to-Market & Positioning
Positioning products with clear messaging, market fit, and user alignment.
Experience Summary
9
Years
In Startups
Shaping and scaling software products across fast-moving startup environments.
8
Years
In Product Strategy & Positioning
Defining product vision, market fit, and go-to-market strategies that drive traction.
8
Years
In UX & Design Systems
Designing user-centred platforms and building scalable, accessible systems.
6
Years
In AI in Product
Delivering ML-powered features that turn data into insight for decision makers.
5
Years
In Team Management
Leading cross-functional teams through full product lifecycles and agile delivery.
2
Years
In Business & Systems Analysis
Translating complex needs into actionable, technical outcomes under real constraints.
Featured Experience
Hiring & Organisational Intelligence Platform for Enterprises
I founded Protu to help companies make more intelligent, people-first decisions using behavioural and organisational data - and to give candidates opportunities to roles that fuel personal growth. As Founder, I shaped the vision, built the platform from zero, and scaled it across 25+ organisations, including 6 enterprise clients.
Today, I support the team in an advisory capacity, guiding product direction, investor relations, and strategic growth.
Highlights
Raised £500K and built a cross-functional team of 10 across design, engineering, and research
Delivered ML-powered tools for hiring, alignment, and team performance
Developed a full product ecosystem: B2B insights platform, AI assistant, and analytics dashboard
Created a fully accessible design system (WCAG-compliant)
Drove adoption across accelerators, universities, and enterprise teams
SaaS
B2B
HR Tech
AI
Behavioural Data
Startup
Sales and inventory software for SMEs
Brought in to lead the UX transformation of Omnitend’s platform as it evolved from a standalone sales tool into a scalable SaaS + hardware solution. Working closely with company leadership, I led a complete UX and interface overhaul - improving accessibility, shaping the onboarding experience, and aligning the product with its go-to-market strategy.
My work drove a 30% increase in onboarding completion and supported Omnitend’s expansion into a unified digital + hardware solution.
Highlights
Led website and platform redesign, improving onboarding completion by 30%
Created and implemented a WCAG 2.1–compliant design system
Shaped UX across key flows including onboarding, dashboard, and device sync
Built support tools and self-serve docs to reduce support load
Developed GTM assets, ideal customer profiles, and a value positioning framework
SaaS
Sales Ops
UK Overhaul
Hardware-Software Integration
Project Manager & UX Designer
Teamcast
2020 - 2021
Startup · CRM · SaaS
Project delivery software for operational teams
Brought in to modernise the UX and streamline delivery, I led a product redesign that cut time-to-task by 40% and introduced agile design systems that significantly reduced handoff friction. I partnered closely with engineering and product to build scalable design workflows, launch new features, and improve internal velocity - balancing usability improvements with business impact.
My work spanned interaction design, agile delivery, and workflow automation - enabling faster execution and supporting new revenue channels.
Highlights
Introduced agile delivery rituals, reducing sprint delays and handoff friction.
Shipped invoice automation tools, unlocking a new revenue stream
Led a platform-wide UX overhaul that improved time-to-task by 40%
Built a scalable design system and WCAG 2.1–aligned UI
Prototyped and tested new user journeys across project and billing workflows
SaaS
B2B
Workflow Automation
Agile Workflow
Design Systems
Core Skills
Product Strategy & Lifecycle
Driving product vision with end-to-end product delivery - from idea to launch.
Cross-functional Leadership
Aligning design, engineering, and business goals across diverse teams.
UX & Design Systems
Crafting accessible, scalable experiences backed by structured design thinking.
AI & Insight Intergration
Building intelligent tools that surface actionable insights for better decisions.
Systems Thinking & Process Optimisation
Streamlining complexity through models, automation, and organisational clarity.
Go-to-Market & Positioning
Positioning products with clear messaging, market fit, and user alignment.