Joe Hodge
Product & UX Leader
Hi, I’m Joe, a product & UX leader with 10 years’ experience building SaaS, AI, and service-led platforms across startups and enterprise. I lead cross-functional teams, shape strategy, and design scalable solutions that balance user needs with business outcomes.
The three featured roles reflect the breadth of my work: As a founder, project manager, and design lead.
Open to new roles
Available for new opportunities. Currently advising on product strategy - No EU sponsorship required.
Joe Hodge
Product & UX Leader
Hi, I’m Joe, a product & UX leader with 10 years’ experience building SaaS, AI, and service-led platforms across startups and enterprise. I lead cross-functional teams, shape strategy, and design scalable solutions that balance user needs with business outcomes.
The three featured roles reflect the breadth of my work: As a founder, project manager, and design lead.
Open to new roles
Available for new opportunities. Currently advising on product strategy - No EU sponsorship required.
Experience Summary
9
Years
In Startups
Shaping and scaling software products across fast-moving startup environments.
8
Years
In Product Strategy & Positioning
Defining product vision, market fit, and go-to-market strategies that drive traction.
8
Years
In UX & Design Systems
Designing user-centred platforms and building scalable, accessible systems.
6
Years
In AI in Product
Delivering ML-powered features that turn data into insight for decision makers.
5
Years
In Team Management
Leading cross-functional teams through full product lifecycles and agile delivery.
2
Years
In Business & Systems Analysis
Translating complex needs into actionable, technical outcomes under real constraints.
Featured Experience
Hiring & Organisational Intelligence Platform for Enterprises
I founded Protu to help companies make more intelligent, people-first decisions using behavioural and organisational data - and to give candidates opportunities to roles that fuel personal growth. As Founder, I shaped the vision, built the platform from zero, and scaled it across 25+ organisations, including 6 enterprise clients.
Today, I support the team in an advisory capacity, guiding product direction, investor relations, and strategic growth.
Highlights
Raised £500K and built a cross-functional team of 10 across design, engineering, and research
Delivered ML-powered tools for hiring, alignment, and team performance
Developed a full product ecosystem: B2B insights platform, AI assistant, and analytics dashboard
Created a fully accessible design system (WCAG-compliant)
Drove adoption across accelerators, universities, and enterprise teams
SaaS
B2B
HR Tech
AI
Behavioural Data
Startup
Lead Product Designer
OmniTend
2022 - 2023
Startup · Retail · SaaS
Sales and inventory software for SMEs
Brought in to lead the UX transformation of Omnitend’s platform as it evolved from a standalone sales tool into a scalable SaaS + hardware solution. Working closely with company leadership, I led a complete UX and interface overhaul - improving accessibility, shaping the onboarding experience, and aligning the product with its go-to-market strategy.
My work drove a 30% increase in onboarding completion and supported Omnitend’s expansion into a unified digital + hardware solution.
Highlights
Led website and platform redesign, improving onboarding completion by 30%
Created and implemented a WCAG 2.1–compliant design system
Shaped UX across key flows including onboarding, dashboard, and device sync
Built support tools and self-serve docs to reduce support load
Developed GTM assets, ideal customer profiles, and a value positioning framework
SaaS
Sales Ops
UK Overhaul
Hardware-Software Integration
Project Manager & UX Designer
Teamcast
2020 - 2021
Startup · CRM · SaaS
Project delivery software for operational teams
Brought in to modernise the UX and streamline delivery, I led a product redesign that cut time-to-task by 40% and introduced agile design systems that significantly reduced handoff friction. I partnered closely with engineering and product to build scalable design workflows, launch new features, and improve internal velocity - balancing usability improvements with business impact.
My work spanned interaction design, agile delivery, and workflow automation - enabling faster execution and supporting new revenue channels.
Highlights
Introduced agile delivery rituals, reducing sprint delays and handoff friction.
Shipped invoice automation tools, unlocking a new revenue stream
Led a platform-wide UX overhaul that improved time-to-task by 40%
Built a scalable design system and WCAG 2.1–aligned UI
Prototyped and tested new user journeys across project and billing workflows
SaaS
B2B
Workflow Automation
Agile Workflow
Design Systems
Core Skills
Product Strategy & Lifecycle
Driving product vision with end-to-end product delivery - from idea to launch.
Cross-functional Leadership
Aligning design, engineering, and business goals across diverse teams.
UX & Design Systems
Crafting accessible, scalable experiences backed by structured design thinking.
AI & Insight Intergration
Building intelligent tools that surface actionable insights for better decisions.
Systems Thinking & Process Optimisation
Streamlining complexity through models, automation, and organisational clarity.
Go-to-Market & Positioning
Positioning products with clear messaging, market fit, and user alignment.
Experience Summary
9
Years
In Startups
Shaping and scaling software products across fast-moving startup environments.
8
Years
In Product Strategy & Positioning
Defining product vision, market fit, and go-to-market strategies that drive traction.
8
Years
In UX & Design Systems
Designing user-centred platforms and building scalable, accessible systems.
6
Years
In AI in Product
Delivering ML-powered features that turn data into insight for decision makers.
5
Years
In Team Management
Leading cross-functional teams through full product lifecycles and agile delivery.
2
Years
In Business & Systems Analysis
Translating complex needs into actionable, technical outcomes under real constraints.
Featured Experience
Hiring & Organisational Intelligence Platform for Enterprises
I founded Protu to help companies make more intelligent, people-first decisions using behavioural and organisational data - and to give candidates opportunities to roles that fuel personal growth. As Founder, I shaped the vision, built the platform from zero, and scaled it across 25+ organisations, including 6 enterprise clients.
Today, I support the team in an advisory capacity, guiding product direction, investor relations, and strategic growth.
Highlights
Raised £500K and built a cross-functional team of 10 across design, engineering, and research
Delivered ML-powered tools for hiring, alignment, and team performance
Developed a full product ecosystem: B2B insights platform, AI assistant, and analytics dashboard
Created a fully accessible design system (WCAG-compliant)
Drove adoption across accelerators, universities, and enterprise teams
SaaS
B2B
HR Tech
AI
Behavioural Data
Startup
Lead Product Designer
OmniTend
2022 - 2023
Startup · Retail · SaaS
Sales and inventory software for SMEs
Brought in to lead the UX transformation of Omnitend’s platform as it evolved from a standalone sales tool into a scalable SaaS + hardware solution. Working closely with company leadership, I led a complete UX and interface overhaul - improving accessibility, shaping the onboarding experience, and aligning the product with its go-to-market strategy.
My work drove a 30% increase in onboarding completion and supported Omnitend’s expansion into a unified digital + hardware solution.
Highlights
Led website and platform redesign, improving onboarding completion by 30%
Created and implemented a WCAG 2.1–compliant design system
Shaped UX across key flows including onboarding, dashboard, and device sync
Built support tools and self-serve docs to reduce support load
Developed GTM assets, ideal customer profiles, and a value positioning framework
SaaS
Sales Ops
UK Overhaul
Hardware-Software Integration
Project Manager & UX Designer
Teamcast
2020 - 2021
Startup · CRM · SaaS
Project delivery software for operational teams
Brought in to modernise the UX and streamline delivery, I led a product redesign that cut time-to-task by 40% and introduced agile design systems that significantly reduced handoff friction. I partnered closely with engineering and product to build scalable design workflows, launch new features, and improve internal velocity - balancing usability improvements with business impact.
My work spanned interaction design, agile delivery, and workflow automation - enabling faster execution and supporting new revenue channels.
Highlights
Introduced agile delivery rituals, reducing sprint delays and handoff friction.
Shipped invoice automation tools, unlocking a new revenue stream
Led a platform-wide UX overhaul that improved time-to-task by 40%
Built a scalable design system and WCAG 2.1–aligned UI
Prototyped and tested new user journeys across project and billing workflows
SaaS
B2B
Workflow Automation
Agile Workflow
Design Systems
Core Skills
Product Strategy & Lifecycle
Driving product vision with end-to-end product delivery - from idea to launch.
Cross-functional Leadership
Aligning design, engineering, and business goals across diverse teams.
UX & Design Systems
Crafting accessible, scalable experiences backed by structured design thinking.
AI & Insight Intergration
Building intelligent tools that surface actionable insights for better decisions.
Systems Thinking & Process Optimisation
Streamlining complexity through models, automation, and organisational clarity.
Go-to-Market & Positioning
Positioning products with clear messaging, market fit, and user alignment.
Experience Summary
9
Years
In Startups
Shaping and scaling software products across fast-moving startup environments.
8
Years
In Product Strategy & Positioning
Defining product vision, market fit, and go-to-market strategies that drive traction.
8
Years
In UX & Design Systems
Designing user-centred platforms and building scalable, accessible systems.
6
Years
In AI in Product
Delivering ML-powered features that turn data into insight for decision makers.
5
Years
In Team Management
Leading cross-functional teams through full product lifecycles and agile delivery.
2
Years
In Business & Systems Analysis
Translating complex needs into actionable, technical outcomes under real constraints.
Featured Experience
Hiring & Organisational Intelligence Platform for Enterprises
I founded Protu to help companies make more intelligent, people-first decisions using behavioural and organisational data - and to give candidates opportunities to roles that fuel personal growth. As Founder, I shaped the vision, built the platform from zero, and scaled it across 25+ organisations, including 6 enterprise clients.
Today, I support the team in an advisory capacity, guiding product direction, investor relations, and strategic growth.
Highlights
Raised £500K and built a cross-functional team of 10 across design, engineering, and research
Delivered ML-powered tools for hiring, alignment, and team performance
Developed a full product ecosystem: B2B insights platform, AI assistant, and analytics dashboard
Created a fully accessible design system (WCAG-compliant)
Drove adoption across accelerators, universities, and enterprise teams
SaaS
B2B
HR Tech
AI
Behavioural Data
Startup
Lead Product Designer
OmniTend
2022 - 2023
Startup · Retail · SaaS
Sales and inventory software for SMEs
Brought in to lead the UX transformation of Omnitend’s platform as it evolved from a standalone sales tool into a scalable SaaS + hardware solution. Working closely with company leadership, I led a complete UX and interface overhaul - improving accessibility, shaping the onboarding experience, and aligning the product with its go-to-market strategy.
My work drove a 30% increase in onboarding completion and supported Omnitend’s expansion into a unified digital + hardware solution.
Highlights
Led website and platform redesign, improving onboarding completion by 30%
Created and implemented a WCAG 2.1–compliant design system
Shaped UX across key flows including onboarding, dashboard, and device sync
Built support tools and self-serve docs to reduce support load
Developed GTM assets, ideal customer profiles, and a value positioning framework
SaaS
Sales Ops
UK Overhaul
Hardware-Software Integration
Project Manager & UX Designer
Teamcast
2020 - 2021
Startup · CRM · SaaS
Project delivery software for operational teams
Brought in to modernise the UX and streamline delivery, I led a product redesign that cut time-to-task by 40% and introduced agile design systems that significantly reduced handoff friction. I partnered closely with engineering and product to build scalable design workflows, launch new features, and improve internal velocity - balancing usability improvements with business impact.
My work spanned interaction design, agile delivery, and workflow automation - enabling faster execution and supporting new revenue channels.
Highlights
Introduced agile delivery rituals, reducing sprint delays and handoff friction.
Shipped invoice automation tools, unlocking a new revenue stream
Led a platform-wide UX overhaul that improved time-to-task by 40%
Built a scalable design system and WCAG 2.1–aligned UI
Prototyped and tested new user journeys across project and billing workflows
SaaS
B2B
Workflow Automation
Agile Workflow
Design Systems
Core Skills
Product Strategy & Lifecycle
Driving product vision with end-to-end product delivery - from idea to launch.
Cross-functional Leadership
Aligning design, engineering, and business goals across diverse teams.
UX & Design Systems
Crafting accessible, scalable experiences backed by structured design thinking.
AI & Insight Intergration
Building intelligent tools that surface actionable insights for better decisions.
Systems Thinking & Process Optimisation
Streamlining complexity through models, automation, and organisational clarity.
Go-to-Market & Positioning
Positioning products with clear messaging, market fit, and user alignment.