Senior Systems Analyst
Suffolk County Council
2023 -2025 | Public Sector Services
Government & Public Services
Modernised legacy systems and drove service innovation in a highly regulated, public-sector setting. Managed a £2M product portfolio across departments, led automation initiatives, and improved delivery performance under strict compliance and budget constraints.
Highlights
Portfolio Management: Directed lifecycle delivery and procurement across large-scale systems and multi-vendor partnerships, supporting digital transformation with budgets up to £2M.
Service Governance: Led SLA reviews, cloud assessments, and internal audits to ensure regulatory alignment and enterprise-grade compliance.
Process Optimisation: Developed a searchable product catalogue, launched an AI governance portal, and implemented automation with Microsoft Copilot Studio - improving delivery speed and operational cost-efficiency.
Team Leadership: Managed and coached a junior engineering team supporting 2,500+ employees, improving incident response, system security, and delivery standards.
Enterprise Systems
Regulatory
Procurement
Automation
Process Orientation
Product Designer
Littletil
2022 | Startup · Retail · POS Systems
EPOS Management for retail and hospitality
Led the design of a retail EPOS system for an independent brand. Created an integrated brand identity and developed in-store stock management and sales tracking tools tailored to small business operations. Balanced simplicity and utility across hardware and software to streamline operations and improve day-to-day usability.
EPOS Design
Inventory Systems
Dashboards
Brand Design
Automation
Lead UX Designer
Muzo
2022 | Startup · SaaS
Music recognition software for artists
Redesigned the UI of Muzo’s core software to improve clarity, engagement, and learning effectiveness for music students. Developed a custom interface that incorporated musical recognition technology, allowing users to receive real-time feedback on pitch and tone as they practiced. Simplified interaction flows, improved usability across devices, and supported B2C pricing strategy by aligning UX with learning outcomes and user needs.
Platform Design
Recognition Learning
B2C
Pricing Strategy
Brand Design
UX Research
Marketing & Lead Designer
Habify
2021 – 2022 | Home Services · PaaS · PropTech
PaaS for Home Improvement Services
Repositioned Habify from a contractor marketplace into a platform-as-a-service business. Led the strategy and delivery of a new website, brand identity, and digital quoting tool - improving user engagement and accelerating conversion. Created a scalable design system and redesigned key sales journeys to reduce churn and improve quote-to-close velocity. Supported leadership with campaign strategy, messaging, and regional growth materials.
Consumer Services
Market Positioning
Design System
Product Strategy
UX
Product Designer
Revolut
2021 – 2022 | Payments · FinTech
Digital Banking and Financial Platform
Contributed to the launch of a new B2B payments feature within a fast-paced, cross-functional team. Worked closely with internal and external partners to define user flows, build prototypes, and conduct usability testing. Helped validate feature readiness through continuous iteration and feedback cycles, supporting the rollout of a core financial product in a high-growth environment.
Product Release
B2C
Mobile Design
Journey Mapping
UX
Product Designer
Bookbird
2021 | Startup · Education
Language learning application for students
Designed the iOS app experience for Bookbird, an educational product that helps children learn through structured, mobile-based modules. Created a playful, intuitive UI to boost retention and engagement. Delivered prototypes, visual system, and design strategy to support learning outcomes and platform growth.
iOS Design
User Journeys
Literacy UX
Gamification
Brand Positioning
Senior UX Designer
EP Advisory
2020 | Consulting · HR & Professional Services
Career Consulting & HR Platform in UK & Germany
Redesigned EP Advisory’s digital experience to align distinct B2B and B2C user flows. Simplified onboarding and service navigation across both audiences to improve clarity and adoption. Developed a CV builder and job search integration for international professionals, alongside a refreshed brand and responsive UI. Advised on hiring positioning and package design to support global candidate placement.
User Research
B2B / B2C
Brand Design
Platform Strategy
UX
Lead Web Designer
Borovskaya
2019 - 2020 | Agriculture · Enterprise · Consumer Goods
National Poultry Leader in Russia
Led the rebrand and e-commerce redesign to support Borovskaya’s national market expansion. Delivered a high-clarity digital platform with updated brand identity, scalable interface system, and internal documentation portal. Collaborated with a cross-border creative team to develop a visually driven design approach suited for non-English-speaking stakeholders. Sole designer on a large build, with responsibility for brand consistency, iconography, and site-wide UX coherence.
E-Commerce
Website Strategy
Market Expansion
Brand Positioning
Marketing Strategy
Founder
Teamlink
2017 - 2018 | Startup · HR Tech
Personality Analysis for Engineering Startups
Founded, designed, and sold a personality-matching platform built to improve early-stage hiring. Developed a lightweight, psychology-informed product that helped startups align candidate personality traits with specific role requirements. Led product direction, user testing, and GTM strategy.
Chatbot
B2B
Analytics
Matching Alogorithm
Research
Founder
Covered
2013 - 2015 | Startup · Engineering
Workstation solution for education
Designed and patented a laptop workstation to meet Disability Discrimination Act (DDA) compliance for educational environments. Combined accessibility, portability, and ergonomic considerations into a single product used in schools. Worked from concept through to manufacturing and sales in a hardware-first role.
Patent Development
B2B Sales
Manufacturing
Ergonomic Design
Brand Design